This is not mentioned on Apple’s support webpage but I was able to find out about it when I rang Apple iTunes support. You just need to watch an SD version of the movie and it does not have the HDCP protection. It is also possible to download an HD purchase from the iTunes store as SD.ITunes has copy protection on their movies called HDCP which will not allow you to play iTunes rentals or purchases on some older data projectors. Users can adjust the video quality of iTunes Movie Trailers. It is possible to do this with iTunes on the Mac, which is covered in this article. There is no global setting on the iPhone to change video quality. How to Change iTunes Video Quality on the iPhone If this is the case, you can avoid costly data charges by changing the iTunes video quality setting. This is common with data plans for the iPhone. Others must pay for each gigabyte of data downloaded. Some have a cap on the amount they can download.

Many people have limited Internet access. There’s no sense downloading 1080p if you end up watching it on an Apple TV 2. If you have an Apple TV 2, for instance, it only displays video in 720p. Depending on the device you will watch this on, 1080p may be overkill. A 48 minute episode of Breaking Bad is a whopping 1.89 GB at 1080p. Unfortunately, this means you have to download very large files. The 1080p video content on iTunes offers remarkable resolution and a high frame rate. This article covers how to change iTunes video quality settings on the iPhone, iPad, iPod touch, Apple TV and Mac. ITunes offers 1080p video quality, however, not everyone wants to download large video files.

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